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Campbell Alliance is organized into a number of practices, each of whichis a specialized team serving clients in a specific functional area. Tradeand Distribution, the firm's sixth practice, joins Brand Management, BusinessDevelopment, Clinical Development, Managed Markets, and Sales.
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The new practice is led by Tony Lanzone, a vice president at CampbellAlliance. According to Lanzone, "Campbell Alliance has been consulting in thearea of trade and distribution for quite some time, primarily because ourclients have pulled us there. Now, it makes perfect sense for us to dedicatea practice to trade and distribution. It will allow us to focus on the unmetneeds in the market and greatly enhance our ability to serve clients in thisarea."
John Campbell, CEO of Campbell Alliance, adds, "There are a number ofvendors operating in the trade and distribution space, most of which aretactically or operationally oriented. Thus far, the work that we have done intrade has helped fill a strategic gap that exists in the market. Now thatwe've dedicated a practice to trade and distribution, we can be moreaggressive in filling that strategic gap."
Campbell Alliance's expertise in trade and distribution is especiallyhoned in the areas of specialty pharmacy strategy and trade launch strategy.Members of the practice area have also amassed experience in trade marketassessment, trade program analytics, and other areas.
About Campbell Alliance
Campbell Alliance is the leading management consulting firm specializingin the pharmaceutical and biotechnology industries. The firm's clientsinclude most of the world's top 20 pharmaceutical companies, as well asnumerous emerging and midsize firms. Campbell Alliance is organized intopractice areas, each specializing in a critical industry function, includingBrand Management, Business Development, Clinical Development, Managed Markets,Sales, and Trade and Distribution. From its locations in Raleigh, NC,Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, NewYork City, and Atlanta, the firm serves clients throughout North America,Europe, and Japan. For more information on Campbell Alliance, please visithttp://www.campbellalliance.com.CONTACT: James Forte Director, Public and Media Relations Campbell Alliance 919-844-7100, extension 7195 [email protected]
SOURCE Campbell Alliance
