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The Natural Beauty Summit America brings together key stake-holders(cosmetic manufacturers, ingredient suppliers, packaging companies, retailers,industry organizations, investors etc.) and creates a forum to learn anddiscuss the key challenges the cosmetics industry faces in terms of naturalproducts and sustainability.
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Addressing 250 members of the natural beauty industry, includingexecutives from Aveda, Origins and Burt's Bees among others, Halliwell issueda political call to action. He urged the natural beauty industry to work forlegislation that would declare some cosmetic additives illegal. He identifiedparabens and phtalates as additives that should be considered for such a ban.
Acknowledging that the natural beauty industry had been characterized inrecent weeks by internal controversy over defining standards andcertifications, Halliwell called for unity and urged the natural productsindustry to join together to lobby Washington to ban the ingredients that areconsidered by natural beauty advocates as dangerous.
This call to action comes at a time when the natural beauty productsindustry has been struggling to define a standard for natural or organic.Halliwell noted his concern that the industry is not focused on what theconsumer wants, or what the consumer ultimately cares about. Halliwell sharedwith the group that his experience as a CEO and the leader of a company hasshown him that the consumer is asking for products that do what they say theywill, that are good for them, and that are good for the planet.
Said Halliwell, "Consumers are smart. They can tell when someone isinauthentic and they know good product from bad. Yes, there is certainlyvalue in warning consumers away from putting certain ingredients on theirskin. And, yes, it is tough for consumers to figure out on their own exactlywhat is dangerous and what is safe. But spending time trying to definenatural or organic is futile and doesn't deliver true value to consumers. Theconsumer doesn't care. What she cares about is: Does it work? Does it workfor me? Is it good for me? Is it good for the Earth?"
"I love the passion and commitment of this group of people and I believethat together we can all prove that companies can indeed do well and do good.The winds of change are at our back," Halliwell adds. "This is our time.Let's band together to harness this amazing opportunity for us all and do ourbit to make the world a healthier, more balanced, more beautiful place."
About Eli Halliwell
Eli Halliwell is the CEO and President of Jurlique, an independentAustralian skincare company that is considered a pioneer in the natural beautyfield. With an emphasis on quality and purity over fanfare, Jurlique isregularly named by the international media as a "green must-have" amongeco-chic and LOHAS-inspired actresses, makeup artists, and models.
Jurlique has been called the Biodynamic Beauty company; its plant andflower-based collection is made from calendula, lavender, chamomile and rose-- hand-sown, hand-tended, and hand-harvested on its own certified organic,Biodynamic farms in South Australia.
Eli was recruited to Jurlique in 2006 to strengthen the brand's commitmentto sustainable business practices, and environmental and socialresponsibility. He joined the company from Bumble and bumble, a New York-basedprestige hair care company owned by Estee Lauder Companies.
At Bumble and bumble, where Eli was General Manager, he was known for hisstrategic thinking, passionate leadership style, and track record of growth.Previously, he served as Co-Fo
