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Boston Market Offers New, Chef-Inspired Dishes, With Additional Healthy Twists

Friday, January 11, 2008 General News J E 4
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GOLDEN, Colo., Jan. 10 To support those families startingthe new year focused on health, Boston Market introduces two new dishes thatoffer flavor with added health benefits. The Baked Whitefish entree and tartCherry Cobbler dessert meld Boston Market's trademark chef-inspired, wholesomecooking with "superfoods" thought to offer health benefits.

According to The Cherry Marketing Institute, the Montmorency tart cherriesused in the cobbler are a rich source of antioxidants, which can help fightcancer and heart disease. In addition, the beneficial compounds in Montmorencytart cherries reduce inflammation and help relieve the pain of arthritis andgout. For these added health benefits, cherries have been named a"superfruit" to watch in 2008.

"When developing new menu items, we look at the trends and new flavorswhile staying true to our existing menu," said Bruce Springer, director ofresearch and development. "As different foods rise in popularity or studiesare released detailing the health benefits of certain foods, we look for waysto incorporate them into our menu."

Boston Market's new tart Cherry Cobbler, available for a limited timeonly, combines tart cherries in a sweet fruit filling with a crunchy streuseltopping of cinnamon, butter, oats, and brown sugar.

The new entree offering, savory Baked Whitefish, is topped with a crisp,Dijon mustard crumb and lemon butter sauce. Whitefish provides omega-3 fattyacids, which some studies say may reduce the risk of coronary heart disease,stimulate blood circulation, and help patients with depression and anxiety.

The new dishes represent an initiative by Boston Market to consistentlyoffer new products to its existing chef-inspired menu and to enhance itsall-natural menu in 2008.

"Your old favorites, like Rotisserie Chicken, Macaroni & Cheese, andCornbread aren't going anywhere, but we're introducing several fresh andexciting new products in 2008 to provide our customers with more choices and amore satisfying dining experience," said Judy Cantrell, chief brand officer.

About Boston Market

Boston Market Corporation, based in Golden, Colo., is a leader in theconvenient, chef-inspired meals available in restaurants and in leadingsupermarket chains. For more information, visit the company's Web site athttp://www.bostonmarket.com.

SOURCE Boston Market
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