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Next week, Bontrager will introduce its highly anticipated cycling shoewith eSoles customizable footbeds. The eSoles eFit(TM) footbed, which will befound in all Bontrager shoes, can be customized by the consumer using theeSoles self-guided 3D TruCapture(R) Kiosk Scanning System that will identifyspecific customized inserts for an additional charge.
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eSoles' advanced 3D TruCapture Kiosk Scanning System utilizes a patentedpneumatic air pillow to capture a 3D and 2D image of the feet. This digitalimage is then analyzed against eSoles' proprietary scientific algorithms todetermine the optimal combination of eFit components (i.e., metatarsal pad,arch length and arch height) to build a customized footbed on-site. It is byfar the most advanced system for foot imaging and analysis anywhere, and theprocess takes less than 5 minutes to complete.
Consumers will also have the option to purchase an additional upgrade totheir Bontrager shoe by ordering a fully custom ePro footbed. This 100% customoption is the Official Footbed of USA Cycling and is the same footbed used bythe Discovery Channel Professional Cycling Team in their 2007 Tour de Francevictory. ePro fully custom footbeds are shipped directly to consumer in fiveto seven days.
"With this partnership with Trek Bicycle Corporation we are thrilled tonow provide our eFit semi-custom footbed for consumers on-site at retaillocations," said Glen Hinshaw, CEO of eSoles. "This really is a greatbreak-through for cycling comfort, injury reduction and improved performance."
"We are extremely impressed with the results eSoles can provide ourcyclists," said Trek's head of product development Joe Vadebocouer. "eSolescycling footbeds are designed to stabilize and align the foot for greaterpower and less fatigue. Cyclists are going to be able to perform better andtheir feet, knees and back will be eternally grateful."
Bontrager shoes will be the first cycling shoes with the eSoles eFitcustomizable footbed and will be available at authorized Trek dealersnationwide.
About Trek Bicycle Corporation:
Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a globalleader in bicycle design and manufacturing. From the original hand-built steeltouring frames introduced in 1976 to the revolutionary OCLV carbon fiber firstintroduced in 1992, Trek's passion for innovation, quality, and performanceleads the industry with next-generation technology and thinking. With a recordseven consecutive Tour de France titles, six straight 24-hour World SoloMountain Bike Championships, and countless other professional wins, Trekenjoys a rich tradition of victory in the world's premier cycling events.Today, with a broad range of bicycles and cycling products under the Trek(TM),Gary Fisher(TM), Bontrager(TM), and Klein(TM) brand names, Trek continues topursue new ways to bring the joy of cycling to all people. For moreinformation, please visit http://www.trekbikes.com.
About eSoles Custom Footbeds:
eSoles, LLC, based in Scottsdale, Arizona, has the only direct, non-weightbearing 3D TruCapture imaging technology for custom and semi-custom insoleproduction. eSoles makes custom insoles for cycling, running, walking, skiing,hiking, golf and dress shoes, and can currently be found in the footwear ofworld-class athletes and Olympians across various sports. eSoles customfootbeds are currently available through authorized dealers throughout thecountry and at eSoles' corporate offices in Scottsdale, Arizona. For moreinformation on eSoles and a list o
