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Bobbi Brown Cosmetics Creates Limited-Edition Lip Palette in Partnership with The Heart Truth's Red Dress Collection 2008 Fashion Show

Saturday, February 2, 2008 General News
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NEW YORK, Feb. 1 Bobbi Brown Cosmetics announces thecreation of an exclusive, limited-edition red lip palette in partnership withThe Heart Truth campaign and its annual Red Dress Collection Fashion Show.The palette was created to raise awareness for the campaign and its messagethat heart disease is the #1 killer of women. The show, of which Bobbi BrownCosmetics is also an official sponsor for the third year in a row, will bringHollywood's leading ladies together on one runway at "The Tent" at Bryant Parkduring the Mercedes-Benz Fashion Week on February 1st at 10:00 am.
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(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF035 )

The Bobbi Brown Lip Palette includes beauty expert Bobbi Brown's favoritelipstick shades in a range of neutral and deep colors. Shades include MauveLip Shimmer, Kir Lip Shimmer, Cranberry Lip Sheer and Slopes Lip Color. Aspecially designed package that features the tagline "Be True to Your Heart."Only 500 of these limited-edition palettes will be available on BobbiBrown.comfor $40.00. The palette also includes a mini Lip Brush.
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"I am thrilled to be a part of The Heart Truth's Red Dress CollectionFashion Show for a third year in a row. It's important to educate and empowerwomen with the knowledge they need to make smart lifestyle choices and TheHeart Truth does a great job of getting the word out," says Brown.

Women scheduled to walk the runway this year in support of the Red DressCollection 2008 include: Heidi Klum, Molly Sims, Joss Stone, Allison Janney,Patricia Heaton, Camryn Manheim, Lisa Rinna, Maria Menounos and more.

The National Heart, Lung, and Blood Institute's (NHLBI) The Heart Truthcreated and launched the Red Dress as the national symbol for women and heartdisease awareness. NHLBI's ingenious creation of the Red Dress and NationalWear Red Day (February 1st) creates greater awareness and better heart healthfor all women.

"Our continuing partnership with Bobbi Brown Cosmetics enables us to reachthousands of women with critical information to help them understand theirrisk factors and make their heart health a priority," adds Dr. Elizabeth G.Nabel, director of the National Heart, Lung, and Blood Institute.

For more information please visit www.hearttruth.gov or www.BobbiBrown.com

SOURCE Bobbi Brown Cosmetics
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