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Availity(R) CareProfile(SM) Expands Members and Services

Thursday, May 22, 2008 General News
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JACKSONVILLE, Fla., May 21 Blue Cross and Blue Shield ofFlorida, Inc. (BCBSF) and Availity, L.L.C. today announced the addition of400,000 Federal Employee Program (FEP) members to the CareProfile solution.With the addition of FEP members to CareProfile, Availity-authorizedphysicians and other health care providers in Florida now have access tomedical claims history information for 3.5 million Floridians when providingtreatment. CareProfile is delivered through the Availity Health InformationNetwork, a leading health care information exchange, in partnership with BCBSFand Humana.
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BCBSF is also announcing that Quest Diagnostics lab results will now beprovided to authorized users of the CareProfile solution for their Blue Crossand Blue Shield of Florida members.
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"The addition of lab results is the most requested enhancement byphysicians, and adds tremendous value in terms of an authorized physicianhaving access to an even more comprehensive record for the member," saidCatherine Peper, vice president, health information technology, BCBSF. "Thiscritical information can now be securely accessed anywhere, anytime, which maybe of enormous value as hurricane season approaches. Adding the FEP membersincreases the value of the tool to physicians in providing care for theirmembers as well."

CareProfile is an electronic health record currently sourced byclaims-based information from multiple health plans. A consolidated view ofpatients' health care services across physicians and providers helps improvepatient safety, eliminates duplicate medical procedures and aids in reducingunnecessary services and fraud. CareProfile facilitates improved sharing ofhealth information and interoperability between clinicians and multiplepayers, bringing efficiencies and cost savings to the health care industry inFlorida.

About Blue Cross and Blue Shield of Florida

Blue Cross and Blue Shield of Florida is a leader in Florida's healthindustry. BCBSF and its subsidiaries serve more than 8.8 million people. Since1944, the company has been dedicated to meeting the diverse needs of all thoseit serves by offering an array of choices. BCBSF is a not-for-profit,policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville,Fla., BCBSF is an independent licensee of the Blue Cross and Blue ShieldAssociation, an association of independent Blue Cross and Blue Shieldcompanies. For more information concerning BCBSF, please see its Web site atwww.bcbsfl.com .

About Availity, L.L.C. - Patients. Not paperwork.(R)

Availity optimizes the flow of information between health careprofessionals, health plans, and other health care stakeholders through asecure internet-based exchange. The Availity(R) Health Information Networkencompasses administrative and clinical services, supports both real-time andbatch transactions via the Web and electronic data interchange (EDI), and isHIPAA compliant. Availity is the recipient of several national and regionalawards, including Consumer Directed Health Care, A.S.A.P. Alliance Innovation,eHealthcare Leadership, Northeast Florida Excellence in IT Leadership,E-Fusion, Emerging Technologies and Healthcare Innovations Excellence(TETHIE), and AstraZeneca-NMHCC Partnership. For more information, includingan online demonstration, visit www.availity.com or call 1.800.AVAILITY(282.4548).

SOURCE Blue Cross and Blue Shield of Florida, Inc.
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