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PiNKiTUDE will kick off with a series of events, starting with aninvitation-only reception hosted by Ms. Rossum and featuring celebrity deejaysSpinderella (of Salt 'n' Pepa) and Sean Patrick this month. Also on tap, islaunch of the first PiNKiTUDE "Pop Up Store" which will open on Saturday,August 16th at 1p.m. The public is invited to this event, which will be heldat Xin Boutique, 8064 Melrose Ave. in Los Angeles.
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"As a young woman whose family has personally been affected by breastcancer, I am grateful for the opportunity to help raise awareness of thisdisease by sharing my 'PiNKiTUDE' with young women everywhere," said EmmyRossum. "I hope to inspire women like myself to practice breast self-awarenessand to encourage them to live a healthy lifestyle. I am proud to support SusanG. Komen for the Cure and their promise to end breast cancer forever."
The PiNKiTUDE brand initiative is devised to educate young women and teenson the importance of breast self-awareness, early detection and treatment ofbreast cancer while also stressing the importance of a healthy lifestyle.Leveraging the strength of MGM's media assets and corporate relationships toreach consumers on-air, online, at retail, and through their favorite media,proceeds from the retail merchandise and events will raise critical funds forKomen for the Cure's ongoing research and community outreach campaigns.
The PiNKiTUDE fashion brand is a bold approach to life inspired by MGM'sbeloved and iconic Pink Panther. Encouraging women to live life completely;take care of their mind, body and spirit and trust in their own identity. ThePiNKiTUDE initiative starts now and will culminate in October, which isNational Breast Cancer Awareness Month.
About Susan G. Komen for the Cure(R)
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would doeverything in her power to end breast cancer forever. In 1982 that promisebecame Susan G. Komen for the Cure and launched the global breast cancermovement. Thanks to events like the Komen Race for the Cure, we have investedmore than $1 billion to fulfill our promise, becoming the largest source ofnonprofit funds dedicated to the fight against breast cancer in the world. Formore information about Susan G. Komen for the Cure, breast health or breastcancer, visit http://www.komen.org or call 1-877 GO KOMEN.
About XIN
Issho, in Japanese, means 'together,' and appropriately represents thecollaborative effort of designer partners Neely Shearer & Gordon Morikawa, whotogether opened XIN Boutique, the Melrose Avenue boutique that houses theirfun designs for dresses, separates and jewelry as well as those of otherindependent designers. Rated one of the ten best boutiques in the city, XINand its Issho fashions have captured the infatuation of Hollywood's youngcelebrities.
About MGM
Metro-Goldwyn-Mayer Inc., through its operating subsid
