43% Would Share Biometric Data With Health Insurance Company

Thursday, May 12, 2016 Health Insurance News J E 4
New research finds that nearly half of connected Americans would share biometric data from wearables with their health insurance company if given discounts.

DALLAS, May 12, 2016 /PRNewswire/ --, a brand of Troubadour Research & Consulting, has just published the overview results from the Q1 wave of its quarterly wearables survey. A particular focus of the recent wave was consumers' receptivity to a program where they would receive discounts for sharing their wearables data with a health insurance company.

"We were surprised to see that so many would choose to share," says Michael LaColla, CEO of Troubadour Research, "primarily because there are segments in the population who are defined by their concerns about data privacy."

Other findings from the survey include:

  • 56% of connected Americans would have concerns about how a health insurance company would use the data they shared;
  • However, 63% do believe that wearables can help them be more fit or healthy;
  • 24% of currently own a wearable device.

The survey was fielded in February 2016 and included responses from 1,194 US consumers 18 or older who have broadband Internet at home. For any inquiries about the study or to request any specific statistics, email  


Troubadour Research and Consulting is the full-service market research agency behind and the WearRez™ Segmentation--a profile of the nine consumer types related to wearables. Troubadour Research has directed its expertise in consumer behavior and advanced analytics toward the wearables market to help all brands interested in the category navigate consumers' minds.

Media Contact:

Dale Gilliam


To view the original version on PR Newswire, visit:

SOURCE Troubadour Research & Consulting



You May Also Like

View All

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
I agree to the terms and conditions
Sex and the City: Could Urbanization Bring More Ba...
Celldex Stumble Makes Space for OncBioMune at Head...