Advertisement
DALLAS, May 12, 2016 /PRNewswire/ -- WearablesResearch.com, a brand of Troubadour Research & Consulting, has just published the overview results from the Q1 wave of its quarterly wearables survey. A particular focus of the recent wave was consumers' receptivity to a program where they would receive discounts for sharing their wearables data with a health insurance company.
"We were surprised to see that so many would choose to share," says Michael LaColla, CEO of Troubadour Research, "primarily because there are segments in the population who are defined by their concerns about data privacy."
Other findings from the survey include:
ABOUT TROUBADOUR RESEARCH
Troubadour Research and Consulting is the full-service market research agency behind WearablesResearch.com and the WearRez™ Segmentation--a profile of the nine consumer types related to wearables. Troubadour Research has directed its expertise in consumer behavior and advanced analytics toward the wearables market to help all brands interested in the category navigate consumers' minds.
Media Contact:
Dale Gilliam
972.855.8581
Advertisement
"We were surprised to see that so many would choose to share," says Michael LaColla, CEO of Troubadour Research, "primarily because there are segments in the population who are defined by their concerns about data privacy."
Other findings from the survey include:
- 56% of connected Americans would have concerns about how a health insurance company would use the data they shared;
- However, 63% do believe that wearables can help them be more fit or healthy;
- 24% of currently own a wearable device.
ABOUT TROUBADOUR RESEARCH
Troubadour Research and Consulting is the full-service market research agency behind WearablesResearch.com and the WearRez™ Segmentation--a profile of the nine consumer types related to wearables. Troubadour Research has directed its expertise in consumer behavior and advanced analytics toward the wearables market to help all brands interested in the category navigate consumers' minds.
Media Contact:
Dale Gilliam
972.855.8581
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/43-would-share-biometric-data-with-health-insurance-company-300267101.html
SOURCE Troubadour Research & Consulting