About Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Customer Care in Health Insurance Industry - Customer Satisfaction

Written by Dr. Sameer Sippy | Medically Reviewed by The Medindia Medical Review Team  on Jul 30, 2020
Font : A-A+

Customer Satisfaction

Customer satisfaction is of utmost importance for any product or service provider oriented industry. With the advent of Information Technology, the entire world has been transformed into a “Global Village”, thus bringing the masses in close-contact with each other. As a resultant, any vital information or news is transmitted across the globe in a few seconds, thus generating awareness with dispersion of knowledge across the borders.

Advertisement

In today’s age, consumers have become more demanding and are well-aware about various facts as compared to before. Consumers want both quality and quantity oriented products and services. The same concept applies to Insurance industry, too.

Customer Satisfaction is a critical component of profitability for any business product or service-oriented industry. Many organizations are increasingly trying to target customer satisfaction to stay on in the business and more importantly attain a competitive edge over the competitors. For this purpose, exceptional customer services results not only in customer retention but also attracts other prospective customers.

Customer loyalty is a major factor for contributing towards sustainable growth in the profits. The critical dynamics of top customer service involve an integration of diversified components in the service-profit chain link i.e. employee satisfaction, value creation, customer satisfaction, customer loyalty and profit with growth. Always remember the proverb “Customer is the King”. The customer may not always be right, but the customer does need to be satisfied.

Advertisement

There are many companies or organizations even today forego the core concept that made them successful in the current scenario i.e. customer-centric business model. As a result, the focus on the valuable customer is lost. Eventually the focus shifts from the customer to the bottom line and quarterly results. Methods are devised to cut the costs and increase the revenues, which is often done at the expense of the valued customer.

Steps involved in Customer Satisfaction in Insurance industry

The steps involved in Customer Satisfaction are as follows:-

  • Encouragement of One-to-One Meetings
  • Responding promptly to messages and keeping the clients updated
  • Adopt a Friendly and Approachable Attitude
  • Adopting a well-defined Customer Service Policy
  • Little Niceties and possessing an eye for details
  • Researching your clientele’s requirements and the methods of addressing them.
  • Honoring the commitments made by the product or service provider.
Advertisement

If these steps are adopted by the insurance sector customer satisfaction can be enhanced considerably.

Importance of Customer Satisfaction in Insurance industry

  • For survival of businesses in a competitive environment
  • For meeting the ever-increasing demands made by the customers.
  • Contributes in robust growth of the businesses which in turn contributes to the GDP (Gross Domestic Product) of the economy
  • Improvement in core capabilities
  • It increases competitiveness in businesses by generation of new products and services specifically targeted to meet and exceed the valuable customer’s satisfaction.
  • It improves quality and the quantity of the products and services being offered by the Insurance companies.

References:

  1. Customer Satisfaction in 7 Steps - (http://articles.sitepoint.com/article/satisfaction-7-steps)
  2. Have an insurance complaint? Read this - (http://www.rediff.com/money/2004/mar/22perfin.htm)

Citations   close

Please use one of the following formats to cite this article in your essay, paper or report:

  • APA

    Dr. Sameer Sippy. (2020, July 30). Customer Care in Health Insurance Industry - Customer Satisfaction. Medindia. Retrieved on May 23, 2022 from https://www.medindia.net/patients/insurance/customer-care-in-health-insurance-industry-satisfaction.htm.

  • MLA

    Dr. Sameer Sippy. "Customer Care in Health Insurance Industry - Customer Satisfaction". Medindia. May 23, 2022. <https://www.medindia.net/patients/insurance/customer-care-in-health-insurance-industry-satisfaction.htm>.

  • Chicago

    Dr. Sameer Sippy. "Customer Care in Health Insurance Industry - Customer Satisfaction". Medindia. https://www.medindia.net/patients/insurance/customer-care-in-health-insurance-industry-satisfaction.htm. (accessed May 23, 2022).

  • Harvard

    Dr. Sameer Sippy. 2021. Customer Care in Health Insurance Industry - Customer Satisfaction. Medindia, viewed May 23, 2022, https://www.medindia.net/patients/insurance/customer-care-in-health-insurance-industry-satisfaction.htm.


Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.

Comments

asis_pal

After purchasing and continuing a reliance medical policy for last 3 yrs,when we went for a claim they denied it on baseless ground,I warn everybody before buying any products of them.Asis Pal[frm Panipat]

jillsj

MY NAME IS SAM THOMAS, I BUY A MEDI CLEAM POLICY FROM ROYAL SUNDERAM , POLICY NO IS "HQM-000140000100, STLL 5 MONTHS NOW, I DID'T GET ANY PAPPER AND ANY CARD FROM THIS COMPANY
THIS IS THE RULES AND REGULATION FROM THE COMPany

mmoes88

Do business who do business overseas offer ?

Advertisement
Health Topics A - Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z



    Advertisement
    What's New on Medindia
    Prevent Hacking of Medical Devices: FDA Sounds Alarm
    Black Water: Benefits and Uses
    World Hypertension Day 2022 - Measure Blood Pressure Accurately, Control It, Live Longer!
    View all
    Advertisement

    Medindia Newsletters Subscribe to our Free Newsletters!
    Terms & Conditions and Privacy Policy.

    Most Popular on Medindia

    Blood - Sugar Chart How to Reduce School Bag Weight - Simple Tips Find a Hospital Calculate Ideal Weight for Infants Find a Doctor Loram (2 mg) (Lorazepam) Blood Pressure Calculator Sanatogen Sinopril (2mg) (Lacidipine) Nutam (400mg) (Piracetam)

    Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

    © All Rights Reserved 1997 - 2022

    This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use