Young women in UK are becoming more promiscuous than men. By the age of 21 they have had sex with an average of nine lovers - two more than their male partner. Today's young women have been brought up on the bold and brazen bedroom antics of Carrie Bradshaw (Sarah Jessica Parker) and her friends.
The "anything goes" sexual antics in Sex and the City and more recently, Desperate Housewives and for a short while, Lipstick Jungle, is being played out in real life.
And a quarter of young women have slept with more than 10 partners in the five years since losing their virginity - compared with a fifth of young men, according to a survey conducted for the More magazine.
Young women are also twice as likely to be unfaithful, with 50 per cent admitting they have cheated on a partner - half at least twice.
Yet if their man was caught being unfaithful, 99 per cent of the 2,000 women surveyed said they would show him the door.
The More survey follows a US study earlier this year that found teenage girls who watch a lot of TV shows with a high sexual content, such as Friends, Desperate Housewives and Sex and the City, are twice as likely to become pregnant.
Lisa Smosarski, editor of More, suggested that there will be no turning back for today's sexually confident young women.
"Women today have increasingly busy and stressful lives juggling study, jobs, friends, family, career and their relationships," she said.
"Sex is a great and free way to relax, unwind and have fun in today's fairly stressful society."
The survey found more than half of the women were not in love with the person to whom they lost their virginity, Daily Mail reported.
And only 32 per cent believed love to be an important factor before having sex. Seven out of ten confessed to having had a one-night stand and a fifth had enjoyed more than five.
Only 1 per cent said they would wait until marriage to have sex.
One in four said they would marry for money whilst 39 per cent would sleep with their boss for a promotion. And 27 per cent would have an affair with a married man, while 14 per cent would sleep with their best friend's partner.
It found that almost a fifth of the young women surveyed had contracted a sexually transmitted disease while 21 per cent had been persuaded by a man not to use a condom when they wanted to.
"Whilst women aren't embarrassed to take the lead in the bedroom, it seems they're not so forthright when it comes to contraception." Ms Smosarski said.