The study, which was carried out by Lion Bar ice cream, found that eight out of 10 females no longer go for the tall, slim, feminine look.
Instead they prefer "real men" like James Bond actor Daniel Craig, reports The Daily Express.
The study of more than 5,000 women also found that only one in five preferred a metrosexual man.
In further good news for males, the study found 10 per cent liked the smell of beer on their men. One in 10 did not mind their partners having "moobs", the nickname for "man boobs", and a fifth found "a bit of body odour" appealing.
However, the biggest turn-offs were men straightening their hair, drinking cocktails by the pool, wearing sarongs and sunbathing all day on holiday.
A spokesman for Lion Bar ice cream said yesterday: "This is great news for real men this summer. They can get their roar back and ditch the moisturiser, manicures and tight shorts.
"British blokes can also wear their Speedos with pride, even if they have a bit of belly, and welcome the wolf whistles as they walk down the beach with pride."
Relationship expert Peter Spalton, said: "The metrosexual look has gone too far and that has contributed to turning women off. Women like to be treated like women. They don't want to compete with a man for that territory."