"Whi-ffed" Chocolate - Novel French Invention and Every Dieter's Dream!

You've surrendered to the temptation of whipped chocolate cream? Now, the French are offering you the "Whiffed" version! Every chocoholic's dream to gorge on this delight but not pack on the pounds has finally come true - here's the ultimate sweet treat that is packed with tiny particles of chocolate and zero calories.

Brainchild of Paris-based professor David Edwards, boffins have created a chocolate sans calories, which dieters can inhale.

Kiss a Chocolate and Tell
A study has shown that the sensation of melting to a chocolate gave an intense high, far more than the thrill of a lover’s kiss.

Users breathe chocolate powder into their mouth from the 1.50- pounds plastic cylinder called Le Whif.

It comes in four flavours - raspberry, mint, mango and plain - and can be used several times.

Edwards believes people eat so fast today that they are already on the way towards "breathing" food, The Sun reported.

Chocolate-makers Reverse Decision to Go for Animal Enzyme
UK chocolate-makers Masterfoods are abandoning their previously announced move to switch to animal enzyme. Adverse consumer reaction is the cause.

He said: "We've helped move eating habits to their logical conclusion. We call it whiffing."

Tom Hadfield, who is launching Le Whif in France later this month, said: "It fills your mouth with almost pure chocolate. It tastes really good."

No Distinction Between Food and Sex for Advertisers
Advertisers are gradually shifting their attention to adults from children to promote junk foods, and sex appeal is what they focus on to woo prospective buyers, according to reports.

Others being developed include a mint Whif to be inhaled with lamb.

Hadfield said, "Eventually we could have three course meals this way."

Candy With a Conscience?
Want to buy a day's worth of carbon offsets with your chocolate bar? How about donating to breast cancer research with your breath mints? Or saving the animals with a candy dispenser?

Source-ANI
TAN