She said, "A survey that we did recently showed one in three people across Australia don't actually know that men could get breast cancer. So men are facing shock, some of them may be facing a sense of embarrassment. Particularly, what a lot of men have said to us is that they have a sense of isolation."
Helen Zorbas NBCC director explaining that men often face additional shock, embarrassment and isolation said, "It's vital the information is relevant for men to reduce the sense that breast cancer is a women's disease."