Along with BEST, Vivek Oberoi started the 'No Tobacco day' campaign to commemorate 'World No Tobacco Day' in Mumbai. Speaking at the event, the 37-year old actor said that it was his dream to make India Tobacco free AND SAID, "I am very happy to see that BEST has taken such a good initiative. I have been associated as a brand ambassador with 'World No Tobacco Day' from past 12-13 years. This is not just a day but also a dream to make India Tobacco free".
World No Tobacco Day 2014 seeks to educate the public with regard to the tobacco industry's harmful tactics and to alert smokers and potential smokers on the most important preventable cause of death and disease in adults.