The Beijing Institute of Clothing Technology said that the average chest circumference of Chinese women has increased by 1 cm (0.4 inch) to 83.53 cm (32.89 inches). This change was seen only from early 1990s.
The bra manufacturers now offer bigger cup-sizes in China. According to the Triumph brand saleswoman Zhang Jing it is known that previously most young women would wear A- or B-cup bras, but now the situation has taken a drastic change. The Hong Kong-based lingerie firm Embry Group said that it no longer produces A-cups but has increased its production of C-, D- and E-cup bras to meet the pressing demand. All this change among women is attributed to a healthy lifestyle accompanied with regular exercise and intake of nutritious diet.