The 'healthy' cigarettes will be available in about 2,000 outlets in Quebec and, if they prove successful, could be sold across the world, the company claimed.
VitaCig is less likely to stain the teeth and create less of smell too, its creator claimed. It was more "beneficial" to health than regular brands because of the vitamin dose, he said.
Vitamin C reduced the harmful effects of smoking. "We give you all the vitamins you lose, plus some to help you," Ouellette claimed. It could also help keep your teeth white, he said.
However, those who campaign against smoking have disapproved the claim. "I find it hard to believe anyone would take the claims seriously, but some people might be fooled," said Amanda Sandford of Action on Smoking and Health, an anti-smoking charity.
"It is quite a disgraceful form of marketing because it could lure innocent or naive people into thinking they can smoke to get the vitamins they need."
Smoking of cigarettes leads to several health problems, especially lung cancer, emphysema and other disorders.