Richard is the famous Chairman of Virgin Airlines and Kate Moss is very close to him and he has known her ever since she started her modeling career in 1999. She said to him that it made her face the reality and deal with it.
She admitted to him that she could have probably spiralled further out of control if the story had not broken out in the media.
Branson said: "The story coming out could have saved her from a much worse situation. I talked to her about it. She said it was the best thing that could have happened to her. When it broke in the press it was almost a release. She realised she had a problem which had to be addressed. It was an awakening."
Many super-models, Rock stars, film celebrity are addicted or have been addicted to drugs like cocaine.. There seems to be a link between being prone to the addiction and being a celebrity.