The FSA stipulates that retailers must ensure food alerts are labeled on food packs so that consumers are taking an informed step in buying the product. According to their recent directive, - ready meals, breakfast cereals, pizzas, sandwiches, burgers, sausages, pies, chicken nuggets, fish fingers, and other chicken and fish products must be the first in line to possess the food alerts before they are on sale in summer. Biscuits, cakes, crisps, chocolate and sweets are to follow later.
The supermarket has not perceived any threat following the FSA's stern stance. On the contrary, there is an apparent display of positivism, about its influence and benefit to customers' lives.