South Asians in Canada being wooed by chips now!

In the Greater Toronto Area alone, South Asians annually spends $12.6 billion on retail goods and services, according to a marketing firm in Toronto.

The desire for stronger flavours by the Asians was the reason for their launch. Frito Lay needed to strike a balance between authentic Asian flavours and the taste comfort levels of Canadians, according to Dale Hooper, vice president of brand marketing.

In the words of Hooper, "In Asia, they have a plethora of different snacking options - nuts, meats. Those kinds of things are much bigger from an Asian perspective. So the challenge for us was to find the perfect intersection between the flavours and tastes they like and something Western, which is the potato chip."

Source: IANS