The new generation mums are being plagued by a new type of problem - that of trying to imitate celebrity mums. Experts say that though celebrity mums like Liz Hurley and Victoria Beckham have made pregnancy more sexy with cropped tops and clingy dresses, it has not helped ordinary women, who have started feeling inadequate and under pressure to look good. In some cases, it has even prompted women to to diet while pregnant, putting their own and the baby's health at risk.
A marketing company, which has started a campaign to help reduce the pressure that ordinary moms are feeling, reveals that it has been receiving hundreds of mails from women who are worrying they don't look like the celebrity mums did, when they were pregnant or that they are not able to get into their jeans five or six months after child-birth. The company is encouraging the use of "real mums", through it's campaign, in television and TV adverts to help women feel good about being pregnant and motivate themselves to stay fit for their own and their baby's sake.