Cancer survivor Findlay Young will run a half-marathon here Monday in his bid to complete 24 such runs in as many days in 13 countries to raise 100,000 pounds for cancer research.
"The 'Great World Run' is my greatest challenge," Young said.
The London-based Young, 32, plans to run 314.4 miles between Sep 7 and Oct 1, and travel for 130 hours by plane as part of his endeavour. His final run will be at Newcastle upon Tyne in Britain Oct 1.
ICI Dulux, where Young works as a management consultant, is supporting the cost of his runs.
Sir Ranulph Fiennes, Lord Sebastian Coe, Paula Radcliffe and David Walliams are among the celebrities who have lent their support to his cause.
Young was diagnosed with thyroid cancer in 2003. He was treated with radioactive iodine and then had a surgery to remove the tumor from his thyroid.
But two years later, he was told that the ailment has recurred and he again underwent a surgery to remove his thyroid gland.