Reports indicate that the demand for organic food in America is mounting so quickly that it is exceeding its supply. It was stated that the sales of organic food have been increasing 15% to 21% every year, as compared with the 2% to 4% increase for the total food sales.
Foods that are grown without insecticide, fertilizer, hormones, antibiotics or biotechnology, are popularly called as Organic foods. The manufacturers of organic foods are now looking for ingredients in places like Europe, Bolivia, Venezuela, and South Africa, as the number of organic farms in the US, which are though increasing are not happening quickly enough to meet demand.
Barbara Robinson, the head of the Agriculture Department's National Organic Program in US, stating that the country is now importing much more organic food than it exports, told the press, "This is how you stimulate growth, is imports, Your own industry says, we're tired of importing this; why should I pay more for imports when I could start producing myself?".
Due to the continued success of organic foods with the people many large mainstream grocery stores are attempting to meet the demand by themselves. Super stores like Kroger Co, Safeway Inc, and SuperValu Inc, which own Albertsons LLC, are some of the supermarkets that are already selling their own organic brands. Wal-Mart Inc had earlier this year announced it would be doubling the amount of organic foods that are offered in their stores.