'This is our most successful ever product launch into the French market, we
have never seen such a success,' says Jean Saint-Cricq, CEO Laboratoire
Physcience. 'During the quarter January/March 2006, Nielsen data has positioned
Slim 10/10 as the lead product in terms of demand within the weight management
category, throughout French pharmacies.
'We have had such a positive response to Slim 10/10, from Health
Professionals, Journalists and the trade sector. Our extensive above and below
the line marketing support for the launch of Slim 10/10, including National TV
campaigns throughout the whole of the launch period, has created high
visibility & awareness of the brand.'
Slim 10/10 was successfully introduced in three other European countries:
to date, Slim 10/10 is on shelf in 1600 pharmacies in Spain and at key
retailers such as El Corte Ingles, in 1200 pharmacies in Belgium and in
400 pharmacies in Portugal.
Slim 10/10(TM) is a single effective 7.5g dose of Olibra(R), a natural
ingredient, which can be safely taken orally, or added to normal food, taken at
breakfast and/or lunch. The single dose product is packed in convenient strips
for easy use.
LTP's functional food ingredient, Olibra(R), which addresses weight
management, is derived from palm oil and oat oil. When applied as a food
ingredient, the product has a scientifically substantiated effect of
prolonging the feeling of fullness, resulting in significant reductions in
energy intake at subsequent meals.
Source: PTI news
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