Shoppers who use their mobile phones for tasks unrelated to retail tend to purchase things they didn't plan to buy and forget items they had planned to buy, reports a new study.The findings of the study are published in the Journal of the Academy of Marketing Science.
The research team observed this effect even when phones were only used for part of the shopping trip.
End Smartphone Addiction by Going on a Digital Detox
Smartphone addiction: Are you a cellphone addict? Habitual smartphone use can be ended by avoiding the four common triggers decoded by a new study.
Advertisement
‘Mobile phones are swiftly becoming the principal distractor for many consumers as a new study finds that people who chat, text, check emails or listen to music on their phones while shopping becomes easily distracted from the task at hand.’
Read More..
Tweet it Now
Read More..
"Our finding that phone use that is unrelated to shopping negatively affects shopping behavior was in stark contrast to beliefs held by consumers," said study author Michael Sciandra from Fairfield University, US.
For the study the researchers observed more than 230 participants in a simulated shopping task.
They found that consumers who are highly dependent upon mobile phones, characterized by excessive use of and reliance on the device, were the most at risk of deviating from a shopping plan while engaging in shopping-unrelated mobile phone use.
![Smartphone Addiction Battled By Ultra-wired South Korea]( "Smartphone Addiction Battled By Ultra-wired South Korea")
As she warns a classroom of wide-eyed South Korean 10-year-olds that they stand on the edge of an addiction that will turn them all into mindless slaves , Kim Nam-Hee pulls no punches.
"Mobile phones are quickly becoming the principal distractor for many consumers, and they offer a unique form of interruption. Our findings may influence consumers' attitudes towards mobile phone use while shopping and persuade them to reflect on how these devices impact our lives, both positively and negatively," Sciandra added.
Source: IANS
They found that consumers who are highly dependent upon mobile phones, characterized by excessive use of and reliance on the device, were the most at risk of deviating from a shopping plan while engaging in shopping-unrelated mobile phone use.
Smartphone Addiction Battled By Ultra-wired South Korea
As she warns a classroom of wide-eyed South Korean 10-year-olds that they stand on the edge of an addiction that will turn them all into mindless slaves , Kim Nam-Hee pulls no punches.
Advertisement
"Mobile phones are quickly becoming the principal distractor for many consumers, and they offer a unique form of interruption. Our findings may influence consumers' attitudes towards mobile phone use while shopping and persuade them to reflect on how these devices impact our lives, both positively and negatively," Sciandra added.
Source: IANS
Many Brits Agree Phone Addiction Wrecks Havoc in Relationships
Mobile-phone addiction is causing relationship problems in Britain, claims a new research.
Advertisement
 Cell Phone Addiction may Destroy Parent-Child BondingDo you often check emails, respond to office calls or play games on your cell phone while with family on a dinner? This phone addiction can damage your emotional bonding with kids soon. | Advertisement
|
Advertisement
Latest Lifestyle News
Summer skincare tips for underarm sweating and smelly armpits: For silky smooth underarms, make sure to shave armpit hair, use deodorant roll-on, moisturize, and exfoliate properly
Is sleep the secret of success? Having a good night's sleep can make you more productive at work. So, sleep better to work well.
How to deal with loneliness? Just sitting in a crowd and watching live sports can make you stop feeling lonely.
Are hot showers good for you? Bathing with hot water can calm your mind, relieve stress, relax your muscles and help you sleep well. Choose hot water bath every day to stay healthy
Walking is a complex activity that can be impacted by multitasking, highlighting the importance of maintaining physical and cognitive health as we age.