While social networking sites such as Facebook have become an integral part of our lives, it is important that we develop greater awareness of
how our social networking posts may be perceived by our friends,
co-workers, and acquaintances.
People who post personal content on social networking sites and try to present themselves in a positive light may be
perceived as bragging, and therefore be less attractive to others, suggested a new study published in Cyberpsychology, Behavior, and Social Networking
‘People who post personal content on social networking sites such as Facebook and try to present themselves in a positive light may be perceived as bragging, and therefore be less attractive to others.’
The article entitled "Bragging on Facebook: The Interaction of Content Source and Focus in Online Impression Formation,"
describes the study in which participants viewed the Facebook content
of four different females.
Study coauthors Graham Scott and Kirsty
Ravenscroft, School of Culture, Media & Society, University of West
of Scotland, Paisley, U.K. designed the posts to be authored either by
the women themselves or by friends and to be either generally positive
or personally positive.
Based on reading this Facebook content, the
participants described their impressions of the four females, rating
them on attractiveness, confidence, modesty, and popularity.
"Humble bragging seems to be perceived as the least attractive
form of bragging," says Editor-in-Chief Brenda K.
Wiederhold, Interactive Media Institute, San Diego,
California and Virtual Reality Medical Institute, Brussels, Belgium.