About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

UK Tea Council's Ad Rapped by UK Watchdog as 'Exaggeration'

by VR Sreeraman on September 27, 2007 at 5:52 PM
Font : A-A+

UK Tea Council's Ad Rapped by UK Watchdog as 'Exaggeration'

The Advertising Standards Authority has rapped the UK Tea Council for a poster that suggested drinking four cups of tea as a part of a healthy diet.

The council claimed that the beverage has abundant antioxidants that are found in vegetables and fruits. "Five portions of fruit and veg plus four cups of tea. It all adds up to a healthy diet," the BBC quoted the poster, as saying.

Advertisement

An independent expert told the ASA that the evidence about tea's benefits is 'promising but inconclusive'. The expert also said that though there is evidence that tea may protect against cancer and heart disease, the results have to be confirmed in trials on humans.

However, the ASA said that there was no 'evidence' to support the claim,, and that the ad is bound to mislead people into thinking that the campaign is a part of the government's health initiative.
Advertisement

The council said tea has plant-derived antioxidants called flavonoids, and that research has proved that it has health benefits. It also insisted that the ad did not suggest that tea could be a substitute for fruits and vegetables.

"We provided the ASA with almost 100 independent scientific research papers and yet they still turned us down despite acknowledging that the antioxidants in tea are absorbed into the body," William Gorman, UK Tea Council executive chairman, said.

"Many of the papers we presented used the same methodology to show that fruit and veg are good for you, but the ASA effectively told us we'd have had to run clinical trials, normally reserved for medical drugs," Gorman added.

Source: ANI
LIN /J
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertisement
News Category
What's New on Medindia
Western Diet may Augment the Risk of Autoimmune Diseases
Black Tea Protects against Blood Pressure and Heart Diseases
Green Mediterranean Diet may Help Repair Age-Related Brain Damages
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Caffeine and Decaffeination Tea 

Recommended Reading
Super Foods - Tea
Encyclopedia section of medindia explains in brief about the beneficial aspects of consuming tea, .....
Green Tea may Help to Protect Against Cancer
A new study has found that green tea may help protect against cancer. Researchers at Arizona ......
Drinking Oolong Tea can Help Fight Obesity
Researchers in China have found that oolong tea can help obese people win the battle against the ......
Caffeine and Decaffeination
Caffeine is a psychoactive stimulant alkaloid commonly found in many of the products we consume dail...

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2022

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
open close
ASK A DOCTOR ONLINE
I have read and I do accept terms of use - Telemedicine

Advantage Medindia: FREE subscription for 'Personalised Health & Wellness website with consultation' (Value Rs.300/-)