UK Cosmetic Surgeons Call for Ban on Cosmetic Surgery Ads

Following the scandal over French-made PIP breast implants, experts in Britain called for all cosmetic surgery advertising to be banned.

The British Association of Aesthetic Plastic Surgeons (BAAPS) said there was a "cowboy" system in the cosmetic procedure market and proposed tightening up regulation with a six-point plan.

Breasts - Structures and Types
Different stages of breast development in women and an in-depth look at the breast/bust and its structure.

The government ordered a review into the industry after a health scare over the PIP implants possibly rupturing. Some 40,000 women in Britain have PIP implants.

It is being headed by Professor Bruce Keogh, the medical director of the state-run National Health Service.

A spokeswoman for BAAPS said: "The worrying trend in this industry is in particular the way surgery is marketed, such as the two-for one offers. Women are being encouraged to keep going back for more surgery."

Breast Augmentation
Losing sleep over the size of your breasts? Then wake up to breast enlargement! Consult us our specialists to realize your dream at affordable prices.

Keogh said Friday that an insurance scheme similar to that in the travel industry could be introduced.

A breast implant register is also under consideration by the government to record details of all operations.

About Breast Reduction Surgery
Want firm and shapely breasts? Consider the option of traveling abroad to have it done at affordable prices.

BAAPS President Fazel Fatah welcomed the review.

He said: "It is an absolute joy for us at the BAAPS to hear that this year, the government will be examining the lax regulations in our sector.

"We understand MPs will review areas such as psychological counselling for cosmetic surgery patients and the unscrupulous marketing activities of many firms which take advantage of the young and the vulnerable."

The BAAPS plan for stronger regulation also includes re-classifying dermal fillers as medicines and introducing compulsory registration of practioners in aesthetic medicine and lasers.

Some experts believe facial fillers, used to eradicate wrinkles, will be the next scandal to hit the cosmetic surgery industry because few qualifications are required to administer them.

Source-AFP