'Halal' make-up has been launched in Britain by a Muslim who had been working on beauty aids that respected Islamic principles.
The range contains plant extracts and minerals instead of pig fat and alcohol, and is made with strict regards for Islamic laws.
"I wasn't comfortable praying with make-up on not knowing what was in there. When I researched what was in make-up I found there were a lot of animal products," The Daily Express quoted Samina Akhter as saying.
"I was shocked to find some even contained pig placenta. Many Muslim women like me have been frustrated by wanting to look good and follow their faith," she added.
The make-up comes with a certificate from the Halal Certification Authority in Australia and is already popular with customers.
However, the product hasn't gone down well with some.
Sheikh Haitham Al-Haddad, a leading imam in the UK, said, "Sometimes people misuse or abuse this word and put halal on any product. I've seen the word halal stamped on fish and this is ridiculous."