About Careers Internship MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

TV Commercials With Toy Premiums Lure Kids to Fast Food

by Bidita Debnath on November 1, 2015 at 11:09 PM
Font : A-A+

 TV Commercials With Toy Premiums Lure Kids to Fast Food

The more frequently a child views child-directed fast food TV ads, often involving a toy, the more likely the family visits the fast food restaurant that was featured in the advertising, reveals a new study.

Using a database they compiled of all fast food TV ads that aired nationally in 2009 in the US, Jennifer A. Emond and colleagues from the Geisel School of Medicine at Dartmouth enrolled 100 children (three-seven years of age) and one of their parents in the study.

Advertisement

The parents were asked how often their kids watched four children's TV channels, if their kids asked to go to the two national fast-food chains that advertised on those channels, if their kids collected toys from those restaurant chains, and how often the families visited those fast-food restaurants.

Researchers found that 37 percent of parents reported more frequent visits to the two fast food restaurants with child-directed TV ads.

Fifty-four percent of the children requested visits to at least one of the restaurants. Of the 29 percent of children who collected toys from the restaurants, almost 83 percent requested to visit one or both of the restaurants.
Advertisement

The findings, published online Oct. 30 in The Journal of Pediatrics, show that fast-food restaurant ads on children's TV channels can exert a significant influence on youngsters, said study author Jennifer Emond, of Dartmouth College's Geisel School of Medicine in New Hampshire, and colleagues.

Some factors associated with more frequent visits were more TVs in the home, a TV in the child's bedroom, more time spent watching TV during the day, and more time spent watching one of the four children's networks airing the majority of child-directed ads.

"Our best advice to parents is to switch their child to commercial-free TV programming to help avoid pestering for foods seen in commercials," Emond said.

Source: Medindia
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What's New on Medindia
Alarming Cesarean Section Trends in India - Convenience or Compulsion of Corporate Healthcare
Quiz on Low-Calorie Diet for Diabetes
World Heart Day in 2022- Use Heart for Every Heart
View all
Recommended Reading
News Archive
Date
Category
Advertisement
News Category

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Processed Foods Height and Weight-Kids Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Lifestyle Modification: No Big Deal! Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Nutri Bar - A Healthy Snack or Sham? Tips for Healthy Fasting During Ramadhan Top Diet Foods that Make you Fat 

Most Popular on Medindia

Nutam (400mg) (Piracetam) Color Blindness Calculator Turmeric Powder - Health Benefits, Uses & Side Effects Daily Calorie Requirements Drug Interaction Checker Loram (2 mg) (Lorazepam) The Essence of Yoga Find a Hospital Selfie Addiction Calculator Blood Donation - Recipients
This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
×

TV Commercials With Toy Premiums Lure Kids to Fast Food Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests