About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

TV Airs Food Ads High in Fat, Sugar, Salt and Low Nutritional Value to US Kids

by VR Sreeraman on September 5, 2007 at 3:50 PM
Font : A-A+

TV Airs Food Ads High in Fat, Sugar, Salt and Low Nutritional Value to US Kids

US kids are bombarded with television ads for foods that are high in fat, sugar, salt and low in nutritional value, according to a study published on Tuesday.

Researchers at the University of Chicago watched nearly 100,000 30-second advertisements for food products including breakfast cereals, snacks, sweets and drinks, that were aired on television during programs watched by 2- to 17-year-olds.

Advertisement

The long-term study showed that 97.8 percent of the food product ads seen by children aged between two and 11 were high in fat, sugar and sodium, or salt.

The older, 12- to-17-year-old age group fared only marginally better, with nearly 90 percent of ads targeting them for foods of poor nutritional quality, says the study, which was published in the Pediatrics scientific journal.
Advertisement

Nearly half the ads targeting both age groups, which watched an average of three hours and 19 minutes of television per day, were for products that were high in sugar. Nearly all the breakfast cereal advertisements for pre-teen children were for high-sugar products.

'Exposure to food advertising significantly influences children's food preferences/choices, food intake, and product-specific food purchase requests among young children,' the study said.

Researchers at Stanford University reported the results of a study last month that showed that food tastes better to American three- to five-year-olds if it carries the Golden Arches logo of the McDonald's fast-food chain.

The authors of that study pointed out that McDonald's spends more than one billion dollars a year on advertising in the United States.

The University of Chicago study was undertaken 'in the light of the high rates of child and adolescent obesity' in the United States.

Childhood obesity increased more than three-fold in the United States between 1978 and 2004, a study published last month showed.

'Today's children are likely to be the first generation to live shorter, less healthy lives than their parents. Approximately 25 million children are already obese or overweight,' the Trust for America's Health (TFAH) said in its fourth annual 'F as in Fat' report.

Source: AFP
LIN/C
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertisement
News Category
What's New on Medindia
Fermented Skin Care
Television Binge-Watching May Boost the Risk of Deadly Blood Clots
Western Diet may Augment the Risk of Autoimmune Diseases
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Height and Weight-Kids Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Cholesterol - The Enigma Chemical Liposuction Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Salt in Our Food Salt Scrub Tame your Salt Intake Smartly 

Recommended Reading
Nutritional Assessment
Nutritional Assessment Calculator helps to find out if you child is undernourished or malnourished....
Fat Content in Vegetable Oil / Ghee / Cooking Oil
Fat Content in Vegetable Oil or Ghee or Cooking Oil is an interactive diet calculator that quickly ....
Health Experts Worried Over Growing Obesity Rates in US
Two-thirds of US adults and some 25 million children are obese or overweight, and the fatness of ......
Cholesterol - The Enigma Chemical
The word 'Cholesterol' rings danger bells as soon as it is mentioned. This important chemical is im...
Hunger Fullness and Weight Control
An erratic way of eating or any metabolic disturbance in the hunger fullness signals is one of the m...
Label Lingo on Food Items: Decoded
Read on to become a “pro” in “label reading” and don’t get tricked by fancy promotions of food produ...
Liposuction
Liposuction is a cosmetic procedure, which is used to suck out the excess or abnormal fat deposition...
Tame your Salt Intake Smartly
Salt is essential for the proper functioning of body but most of us generally exceed the intake of s...
Why Do We Eat - Nutrition Facts
The importance of eating food and the physiological, psychological and social functions of food....

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2022

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
open close
CONSULT A DOCTOR
I have read and I do accept terms of use - Telemedicine

Advantage Medindia: FREE subscription for 'Personalised Health & Wellness website with consultation' (Value Rs.300/-)