Around 35 percent of Indians still consume tobacco despite ban on the advertisement and growing awareness about its health concerns.
The report also highlighted the need for stronger tobacco control policies and a change in the current prices of tobacco products in India to create social environments that are supportive of quitting.
"Current regulations on tobacco advertising in India still allows for exemptions which created loopholes for tobacco industries to focus its marketing efforts in unregulated venues such as point of sale. There is thus an urgent need for Indian central and state governments to take strong measures to close loopholes and to act swiftly to reduce affordability of all tobacco products," said S. Pednekar, director (development and research), Healis Sekhsaria Institute for Public Health.
"Tobacco use accounts for nearly half of all cancers among males and a one-quarter of all cancers among females and is also a major cause of cardiovascular and respiratory disease. Educating the users about the health hazards of tobacco use and effective pictorial warnings on tobacco products can help people to quit and may also dissuade others from embracing this deadly habit," said Surendra S. Shastri of Tata Memorial Hospital.