According to MSNBC, GetUnvarnished.com says that it will be used for "building, managing, and researching professional reputation, using community-contributed, professional reviews."
The objective of the site is to create a balanced profile of users, which potential employers can look at when making hiring decisions, reports the New York Daily News.
However, GetUnvarnished doesn't give people the choice as to whether they're reviewed or have the power to get reviews deleted.
They may not even know others are writing about them, unless they seek out the site or the person reviewing chooses to have a courtesy email sent.
It's not a total free for all though, with Unvarnished claiming they've introduced safeguards like an internal reviewer rating system, so people know which reviews to give weight to. People will also have the ability to respond to reviews.
Currently in a beta version, GetUnvarnished.com is invite-only and limited to 400,000 users.
The site has been created by three former employees of companies like LinkedIn and eBay.