The third generation phytomedicine called PhytoRelief-CC, to combat the symptoms of cough, cold and flu, has been launched by Alchem International.
PhytoRelief-CC is available in the form of chewable sugar-free lozenges. It is made up of concentrated and purified molecular extracts of turmeric, ginger and pomegranate. These nature-derived ingredients offer instant relief and cure symptoms of cough, cold and flu.
PhytoRelief-CC fights against bacteria, viruses, allergies and inflammation. It also exhibits immune-modulatory and antioxidant properties. PhytoRelief-CC has been developed by using AlchemLife's proprietary Phytoplex technology, which isolates active ingredients of a plant by preserving the natural balance and synergistic effects that are naturally present in the plant.
Studies published in peer-reviewed international journals such as Minerva Gastroenterol Dietol and Minerva Medica, have shown that PhytoRelief-CC is effective to cure cold and cough, upper respiratory tract infections and mucosal lesions of the mouth and throat that are associated with Bechet's disease.
In a clinical trial, PhytoRelief-CC was found to reduce the signs and symptoms of cold and flu within two weeks, compared to the placebo. It also reduced bacterial load by 83% within three days. PhytoRelief-CC was found to exhibit effective anti-viral activity against various strains of influenza.
A strip of 10 lozenges is priced at Rs 199. PhytoRelief-CC will be distributed in phases across the country at all retail and pharmacy outlets.
Sudhir Mehra, Senior Vice President, Alchem International, said, "The product will first be made available in North India and subsequently register its presence in other parts of India."