About Careers MedBlog Contact us

The Last Bite Makes The Difference!

by Sasikala Radhakrishnan on June 13, 2014 at 12:47 PM
Font : A-A+

The Last Bite Makes The Difference!

Have you ever pondered over what makes you crave for a particular food or drink? It is the last bite or sip that makes a significant difference in your food preferences, declares a new study.

"Research has told us a lot about factors that influence what foods people want to consume, but less is known about factors that influence when they want to consume a particular food again," explained Emily Garbinsky from Stanford University's graduate school of business.


Nearly 130 undergraduates participated in the study wherein they were asked to taste three flavors of crackers before they picked one to eat.

The participants were then supplied with a specific number of their favorite flavor and were asked to spell out the measure of joy they derived after consumption of each cracker.

The findings observed that students who had eaten the larger portion (15 crackers) reported having derived less pleasure at the end than those who had eaten the smaller portion (three crackers).

These findings were identical to "sensory-specific satiety" findings, which reported each bit of food consumed is less enjoyable than the one consumed before it.

"These results suggest that the most recent tastes experienced in the last few bites of a given food drive our decisions about when to eat that food again," Garbinsky noted.

More notably, participants' enjoyment of the last cracker seemed to have an impact on when next they would have an urge to eat the cracker again.

"So, if we take a lot of bites of the same food in succession, our memory for the last bites may interfere with our ability to accurately remember the initial bites of that food," researchers emphasized.

The study was published in the journal Psychological Science.

Source: Medindia


Latest Diet & Nutrition News

Unlocking the Science of Dieting
New study reveals the brain's role in amplifying hunger signals during dieting and the hidden factor behind it.
 High Fat and Sugar Foods May Adapt Your Brain for Craving
The regular consumption of high-fat and sugar foods switches up the brain's innate reward system such that it unconsciously prefers these foods again consistently.
High Levels of Magnesium May Prevent Dementia
New study examined the association between dietary magnesium (Mg) intake and brain volumes and white matter lesions (WMLs) in middle to early old age.
Feeling Good, Eating Better: Being Happy Leads to Increased Snacking!
New study states that one's emotional state can have a direct impact on their dietary choices.
Do Meat-free Proteins Trigger Soybean and Peanut Allergy?
Are people allergic to particular legumes at risk from non-meat proteins made from other legumes? Yes, meat-free proteins may cause soybean and peanut allergies in some people.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close

The Last Bite Makes The Difference! Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests