About My Health Careers Internship MedBlogs Contact us

Take Off Knickers or Flash the Bra for a Free Drink, Australian Pub Says, but Quickly Retracts

by Gopalan on September 18, 2008 at 2:33 PM
Font : A-A+

 Take Off Knickers or Flash the Bra for a Free Drink, Australian Pub Says, but Quickly Retracts

A pub in Melbourne came up with a startling offer for women. Those who took off their knickers or flashed their bra would get free liquor, it said. But on a reprimand from the government, backtracked.

An advertisement in this week's edition of free entertainment magazine Beat included an infamous paparazzi photo of Britney Spears getting out of a car without underwear.


The advertisement says: "Free glass of champagne for first 100 ladies flash bra (sic) or undies to bar staff; for free drink hang your undies on the line above the bar for $50 drink card."

As the promo evoked furious reactions, the government stepped in.

Acting Victorian Premier Rob Hulls on Thursday said the hotel's actions were "inappropriate".

"In this day and age, in 2008, to be promoting the drinking of alcohol along those lines, I just think is part of a bygone era, and ... the liquor control commissioner has stepped in," he told reporters.

The state liquor licensing director Sue Maclellan on Thursday ordered Saint Hotel licensee Cameron Manning to scrap his No Undie Sundie event.

Ms Maclellan met Manning who agreed to cancel the promotion, which had been planned for this Sunday.

Her office said she had the power to ban such events if they are "likely to encourage irresponsible alcohol consumption or is not in the public interest".

The Saint, which was caught in controversy in June when it employed a dwarf to pour liquor down the throats of patrons, would risk a fine of $13,000 and its licence if it defied the ban, the office said.

Melbourne Centre Against Sexual Assault spokeswoman Deb Bryant said the event was no laughing matter, and the pub was not the first to hold such a promotion.

A search of the web showed similar "no undies" event held at pubs in the US and Canada and a "no undie Monday" event claiming to raise money for children in need in the US.

Ms Bryant said a pub in Melbourne's west last year encouraged women to "come in in bikinis".

"It is totally irresponsible, using women to promote those sort of views let alone in terms of irresponsible drinking," said told AAP.

"I would hope women that frequent that venue tell bar staff `that's just not okay' ... or I suggest they don't go to that venue.

"It's not appropriate, it's sexist and just encourages inappropriate attitudes towards women."

The hotel industry lashed out at the pub, accusing it of sexism and undermining the hotel industry with tasteless conduct.

The Australian Hotels Association (AHA) said the Saint was one of a handful of maverick venues that was "sexist" and out of step with community standards.

"It is unacceptable for a handful of maverick venues to undermine the appeal of our industry by tasteless promotions like this one," AHA chief executive Bill Healey said in a statement.

"We are continuing to work hard to ensure that all licensed venues promote responsible consumption of alcohol and we believe this promotion is inconsistent with this objective."

Hotel management was on Thursday unavailable for comment.

Source: Medindia

News A-Z
News Category
What's New on Medindia
January is the Thyroid Awareness Month in 2022
Menstrual Disorders
Coffee May Help You Fight Endometrial Cancer
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Amoebic Dysentery Pancreatitis Alcohol Addiction and Women 

Recommended Reading
Alcohol abuse
Alcohol abuse...
Alcohol Abuse Videos
Find Alcohol Abuse Related videos...
Hospitalization Rates for Binge Drinking Females Doubled in Australia
A new study has shown that the number of young women hospitalized after binge drinking in Australia ...
Australian Government Says It is Determined to Put Down Binge Drinking
The Kevin Rudd government in Australia has declared it is determined to curb binge drinking. It is ....
Alcohol Addiction and Women
Social drinking amongst women has become a fad. Stop it before it finishes you....
Amoebic Dysentery
Amoebic dysentery or amoebiasis is an infection of the intestine that causes diarrhoea most frequent...
Pancreatitis or inflammation of the pancreas may show up as acute pancreatitis or chronic pain. Alco...

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2022

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
open close
I have read and I do accept terms of use - Telemedicine

Advantage Medindia: FREE subscription for 'Personalised Health & Wellness website with consultation' (Value Rs.300/-)