A survey carried out among clothing stores in Paddington and Bondi Junction by University of Sydney business school's Richard Hall and Diane van den Broek reveals that good looks were an important factor considered by would-be employers before deciding on a candidate.
About 85 percent of store managers said that having the right appearance was important while they recruited new staff; it came to a higher proportion than having previous experience (78 per cent) or having the right qualifications (just 44 per cent).
Hall said that the conclusion that can be made from the study is that a person's appearance, presentation and personality is more important than their experience or formal skills in the area.
Another Sydney University researcher, Professor Chris Warhurst, said that demand for workers, who look good, is spreading now.
He said that a lot of research has found that demand for good looking workers is coming out of industries such as airlines and TV and is now becoming much more mainstream.
He said that companies in more prosaic industries have begun to use employee looks to appeal to their customers.