Supreme Court Tells Tobacco Industry to Adopt Strict Warning

In force since April 1, the stringent rules mandate an increase in the size of health warnings from the current 20 percent of the surface of a cigarette packet to up to 85 percent. The tobacco industry has taken the government to court, arguing that the directives - aimed at deterring smokers with graphic images of diseased lungs and mouth tumours - are too harsh. The Supreme Court transferred all of the petitions, some brought by makers of cheap, hand-rolled cigarettes known as beedis, to a different court in the southern state of Karnataka. The court said manufacturers have to comply in the meantime with the government's rules. "All petitions pending in various high courts stand transferred to the Karnataka High Court," Justice Pinaki Chandra Ghose said.

"It is expected that all petitioners will comply with the 2014 amendment rule." India's tobacco industry says the rules are too difficult to implement and will lead to an increase in the smuggling of illegal cigarettes at the cost of local jobs.

On April 1 the Tobacco Institute of India, an industry body, said its members would be shutting their factories owing to "ambiguity" over the rules, leading to estimated losses of 3.5 billion rupees ($53 million) a day. Many have since resumed production.

The tobacco industry said the new requirements were unclear after a parliamentary panel earlier this year said the size of warnings should only be increased to 50 percent. "We understand the consumption of tobacco is harmful but we have to safeguard the interests of 50 million poor people associated with the tobacco trade," Dilip Gandhi, chairman of the parliamentary panel, told AFP recently.

"Those who want to smoke will smoke despite the size of the warning." Up to 900,000 Indians die every year from causes related to tobacco use, according to government figures, and researchers have warned that figure could reach 1.5 million by the end of the decade without more deterrence.

Source-AFP