About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Study Says Tobacco Marketing Promotes Youth Smoking

by Rajashri on August 24, 2008 at 12:56 PM
Font : A-A+

 Study Says Tobacco Marketing Promotes Youth Smoking

A new study says that tobacco marketing and depictions of smoking in movies promote youth smoking.

The report released by the National Cancer Institute (NCI) revealed that smoking prevention campaigns sponsored by the tobacco industry are generally ineffective and may even increase youth smoking.

Advertisement

"There is now incontrovertible evidence that marketing of tobacco, and the depiction of smoking in the movies, promote youth smoking and can cause young people to begin smoking," said University of Minnesota professor Barbara Loken and one of the report's five scientific editors.

The report concluded tobacco advertising targets psychological needs of adolescents, such as popularity and peer acceptance. Advertising creates the perception that smoking satisfies these needs.
Advertisement

Moreover, brief exposure to tobacco advertising influences adolescents' perceptions about smoking, smokers, and adolescents' intentions to smoke.

The report also said that depiction of cigarette smoking is pervasive in movies, within 75 percent or more of contemporary box-office hits, with identifiable brands in about one-third of movies.

It suggested that a comprehensive ban on tobacco advertising and promotion is an effective policy intervention that prevents tobacco companies from shifting marketing expenditures to permitted media.

"This direct link between marketing and tobacco use is very powerful." Loken said.

"Anti-tobacco ads before films and a comprehensive ban on tobacco advertising are two effective strategies found to curb effects of tobacco images on youth. Now we need to use marketing to steer youth and others away from tobacco," she added.

Source: ANI
RAS /J
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
News Category
What's New on Medindia
Sensory Processing Disorder (SPD)
First Dose of COVID-19 Vaccines May Improve Mental Health
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Health Hazards of Smoking Smoking And Cancer Smoking And Tobacco Diet Lifestyle and Heart Disease Bubbles and Brews - Alcohol Facts Smoking 

Recommended Reading
Health Hazards of Smoking
Smoking causes many diseases and affects the overall health of smokers....
Smoking And Tobacco
Encyclopedia section of medindia briefs you about the History of Tobacco...
Mesothelioma - Animation
Animation on mesothelioma - a form of lung cancer, that explains about the condition, its risk ......
Bubbles and Brews - Alcohol Facts
There is more to alcohol than mere intoxication. Infamous because of its social abuse but indispensa...
Smoking And Cancer
Smoking is the most important preventable cause of cancer in the world....

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use