About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Study Says Tempting Foods may Increase Willpower

by Rajashri on September 16, 2008 at 4:25 PM
Font : A-A+

 Study Says Tempting Foods may Increase Willpower

A new study says that tempting foods may in fact encourage moderation among consumers.

Although it seems conflicting, the study published in the Journal of Consumer Research, shows that consumers have greater self-control after spending some time in the presence of a treat.

Advertisement

Authors Kelly Geyskens, Siegfried DeWitte, Mario Pandelaere, and Luk Warlop (all Catholic University, Leuven, Belgium) conducted a series of studies where they created temptation situations for study participants.

They found that the presence of actual M&Ms (as opposed to pictures or smells), improved participants'' self control.

"In three experimental studies, we demonstrate that 'actionability' (that is, the opportunity to consume the temptation) of the prior food temptation is the pivotal variable," the researchers said.
Advertisement

"It appears that the self-control strategies that are marshaled to deal with the conflict in the previous tempting situation linger into the subsequent temptation situation, and hence helps consumers to control their food intake," they added.

In the latest study, researchers compared various situations (including putting participants in a room filled with the aroma of fresh-baked brownies) and found that they were best able to control their eating when the temptation was real.

"The results of the three studies imply that tempting consumers with real food may help them to restrict their food intake on a subsequent consumption opportunity.

"This suggests that having candy in large stocks at home thus might help women with their attempts at controlling their food intake, whereas seeing pictures of food in magazines or on television might lead them to eat more when given the occasion," the researchers said.

Source: ANI
RAS/SK
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertisement
News Category
What's New on Medindia
Top 7 Benefits of Good Oral Hygiene
Healthy and Safer Thanksgiving 2021
Long-Term Glycemic Control - A Better Measure of COVID-19 Severity
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Tips for Healthy Fasting During Ramadhan Top Diet Foods that Make you Fat Top Food for Dieters Selenium - Natural Source Better than Supplements 

Recommended Reading
Grains
Grains make the foundation of good nutrition. The food guide pyramid shows that you need generous .....
Confusion Abounds on What to Eat When You are Expecting
Diet during pregnancy is a conundrum for every woman who is expecting. One of the major confusing .....
Hunger Fullness and Weight Control
An erratic way of eating or any metabolic disturbance in the hunger fullness signals is one of the m...
Label Lingo on Food Items: Decoded
Read on to become a “pro” in “label reading” and don’t get tricked by fancy promotions of food produ...
Selenium - Natural Source Better than Supplements
Selenium is a powerful anti-oxidant that prevents cell damage and helps in thyroid hormone productio...
Tips for Healthy Fasting During Ramadhan
Ramadhan calls for a change in your food habits, and to help you glide through it easily, here we’ve...
Top Diet Foods that Make you Fat
Every nutrition fad comes with its share of diet foods. While they seem healthy, many diet foods pro...
Top Food for Dieters
A diet food contains protein, fiber and good fats, which help in weight management. Diet foods if co...
Why Do We Eat - Nutrition Facts
The importance of eating food and the physiological, psychological and social functions of food....

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use