When a woman puts on makeup and looks in the mirror, it is as if she is seeing a different person, Japanese scientists said Tuesday.
Japanese scientists have revealed that women who wear make-up appear to be different persons when they view themselves in the mirror.
Researchers who teamed up with Japan's Kanebo Cosmetics Inc. said they found a link between makeup and human brain mechanisms.
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Botox injections, the fastest growing cosmetic procedures, are considered as the ultimate fountain of eternal youth.
In their study of 17 women in their 20s and early 30s, they discovered that the human brain reacts almost as if the person is looking at a stranger's face when seeing their own with a makeup on, Mogi said.
They believe the act of wearing makeup helps a person look at oneself more objectively - and therefore could serve to boost ways of communication.
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Botox or Botulinum toxin A is widely employed in the cosmetic industry due to its anti-ageing properties.
Botox or Botulinum toxin A is widely employed in the cosmetic industry due to its anti-ageing properties.
"We are coming to understand how women use cosmetics as a powerful weapon when presenting themselves and in taking a role in society," said Toru Matsuo, a Kanebo executive.
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