Men succumb to sexual temptations more than women because they experience strong sexual impulses, says a new study.

The study was composed of two separate experiments: the first, to determine how the sexes reacted to real-life sexual temptations in their past and, the second, to pick apart sexual impulses and self-control using a rapid-fire reaction time task.
In order to test their first hypothesis, researchers recruited 218 (70 male, 148 female) study participants from the United States.
Participants were first asked to recall and describe an attraction to an unavailable or incompatible member of the opposite sex.
They then answered survey questions designed to measure strength of sexual impulse, attempts to intentionally control the sexual impulse, and resultant behaviours.
Tidwell said that when men reflected on their past sexual behaviour, they reported experiencing relatively stronger impulses and acting on those impulses more than women did.
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The study has been published in Personality and Social Psychology Bulletin.
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