A Stockholm youth health clinic is handing out specially designed measuring tapes to young men and asking them to size up their penises.
The tape measures circumference and not length. It will be handed out free of charge at the clinic as of December 1, 2015.
The clinic, which caters to youths up to age 23 years said, "The initiative was aimed at turning around declining condom use in Sweden and making sure young men buy the right size condom to prevent sexually-transmitted diseases."
‘A Stockholm youth health clinic has launched special tapes to measure the circumference and not the length of penis. The initiative aims at making sure young men buy the right size condom to prevent sexually-transmitted diseases.’
A male nurse at the clinic, Eddie Sandstrom, said, "A common reason for a condom slipping off or breaking during sex is that you've bought the wrong size. You have to measure the circumference of the penis when erect, not the length. On our measuring tape you get the measurement in millimeters and a few recommendations for condom types that are suitable."
Sandstrom said, "Other awareness campaigns had not succeeded in getting more Swedes to use condoms. Gonorrhea is on the rise, and the number of chlamydia cases is not falling despite many awareness campaigns. I hope the new initiative would be a hit. Five young men had already stopped in to ask for a measuring tape, a day before the product was even launched."