The company's flagship brand K P Namboodiri's Dantadhavachooranam (ayurvedic tooth powder) is the largest selling brand in Kerala's dental care market. It has a presence in Tamil Nadu, Karnataka and some other States.
Namboodiri's tooth powder traces its beginnings to some eight decades back, when its founder K P Namboodiri obtained a unique Ayurvedic formulation from an erstwhile royal family.
Namboodiri's, which launched its Ayurvedic toothpaste in Coimbatore city in Tamil Nadu recently, currently exports its tooth powder to Middle-East and Europe
The toothpaste containing natural extracts of black pepper, which is clinically proven for its anti-bacterial powers, amla-a rich source of Vitamic C, with natural astringent properties and clove-the time tested remedy for toothache, was launched in Kerala on Aug 19 last.
The company is to launch the toothpaste in the state capital of Chennai next month.
``We're looking at new destinations to expand our exports,'' said marketing sources of the company.
Its General Manager K P Unnikrishnan said the company was also planning to launch skin and hair care creams. ``Currently, researches are underway in our modern research and development laboratory in Thrissur city in Kerala state and the launch is expected to follow after quality testings,'' he added.