Canadian scientists are developing new software that can measure emotional reactions to Web. Aude Dufresne, a professor at the University of Montreal Department Of Communications, led a team of researchers that are designing a new software to evaluate the biological responses of Internet users. The new software measures everything in Web users from body heat to eye movements to facial expressions and analyzes how they relate to online activities. The technology is now being tested at the newly opened Bell User Experience Centre, which is located at the telecom giant's Nun's Island campus. Bell will use the University of Montreal technology to investigate how people react to Web sites. Such studies will provide companies with facts on how they can improve online experiences. Professor Dufresne said: "With e-commerce and the multiplication of retail Web sites, it has become crucial for companies to consider the emotions of Web users. "Our software is the first designed to measure emotions at conscious and preconscious levels, which will give companies a better sense of the likes and dislikes of Web users." Source: ANI << J&K Lakes, Including Dal, on the Verge of Extinction Thanks... Neuromarketing: Where Scanning Your Brain Reveals Your Unco... >> Recommended Reading Ten Pct Of Web Users Reveal Too Much Personal Info Online One in ten Internet users browses the web without sufficient safety thereby putting their personal information at risk, a new study has revealed. READ MORE Web Porn Traffic Peaks During Office Hours The study reveals that maximum porn traffic is recorded during the office hours. READ MORE Now, Surfers can Evaluate Web-Based Health Information he internet is a wonderful resource if used properly and there are some very informative and reliable health websites available if patients know what to look for. READ MORE Surfers can Evaluate Web-based Health Information Using GATOR Approach A paper in the May issue of the Journal of Clinical Nursing says that patients researching health conditions on the internet should use reputable and frequently updated websites READ MORE Is Your Man Moody? Women get confused by the behavior of men in their lives. It is time they realize that men too have frequent mood swings. READ MORE Most Popular on Medindia Nutam (400mg) (Piracetam) Hearing Loss Calculator Diaphragmatic Hernia More News on: Is Your Man Moody?