A new poll conducted in Britain has found that smoking a cigarette is no longer considered "cool or glamorous".
Just one percent of smokers believe they look trendy when lighting up, the Daily Express cited the survey of 2,000 British smokers as saying.
The poll, conducted on behalf of the British Heart Foundation, showed two-thirds of smokers - 67 percent - believe public attitudes towards smoking have become increasingly negative in recent years.
"Smoking has been considered normal for far too long so it's encouraging to see attitudes are finally changing," said Doireann Maddock, senior cardiac nurse for the charity.
"The results are great news for smokers aiming to quit smoking because they suggest friends and family are more likely to fully support them in beating their addiction to tobacco for good."