According to the manufacturers, the hair-like fibers that can be shaken out of a can are "organic keratin fibers''. They intertwine with natural hairs on the scalp and transform a thinning pate into a fuller, natural-looking head of hair.
Says Marcus White, clinic director of the National Hair Institute, which distributes the US product locally, on his initial skepticism:"Then I shook some on someone's head - and five minutes later, I was on the phone requesting the Australian rights.''
Yet, though the fibers are good at attaching themselves to the head's thin "vellus'' hairs, they cannot cling to a fully bald pate. So there should be no false hopes raised for the fully bald.
According to White, only three per cent of buyers take up the 30-day money-back guarantee and there is a high rate of re-use.
"People love it, particularly the women,'' he smiles.
According to the ad claims, even the thinnest, limpest strands of hair will become thick. This entire transformation is said to take place in 30 seconds or less.
Toppik removes easily with any shampoo. It is also totally compatible with other hair treatment programs such as Minoxidil. Toppik is can be used for men and women.
According to the distributors, doctors recommend Toppik because it is a safe and works well with hair transplant procedures. If used after a hair transplant procedure, Toppik is touted to make any scabs or scars completely disappear. It can also help eliminate the sight of any temporary post-operative thinning.