Romance and Fear Impacts Your Decisions

A new study has claimed that emotions like fear and heightened romance have great impact on the way people make decisions.

According to Vladas Griskevicius, professor of marketing at the University of Minnesota's Carlson School of Management, everyday people are confronted with innumerable pieces of information and hundreds of decisions.

Negative Emotions Affect Old and Young Differently
Negative emotions such as the fear of losing money affects young and old people differently, suggests a new study based on brain scans

Unsurprisingly, people often process each piece of information deeply, instead relying on quick mental shortcuts to guide their behaviors.

In the forthcoming paper "Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," the research team found that the emotion people are currently feeling has a strong effect on whether we decide to conform or to go against the grain.

"Being afraid especially leads people to go along with the crowd, activating a 'safety-in-numbers' psychology," said Griskevicius.

Australia to Offer 'Cash Boost' for Emotionally Wounded Kids
In a bid to support children dealing with the breakdown of their parents' relationship, Australian government has decided to sanction a funding of 17 million dollars for the next three years.

"A feeling of lust, however, motivates people to go it alone, activating a desire to be seen as unique. Feeling scared or amorous can greatly change the way people make decisions," the expert added.

To reach the conclusion, researchers had people watch a short clip from a frightening or a romantic film. Afterward, people viewed ads for Las Vegas that contained commonly used persuasive appeals either rooted in conformity ("over a million sold") or rooted in uniqueness ("stand out from the crowd").

Anxiety Disorders Show in Tiny Tots
Anxiety disorders could be traced in children, Australian researchers say.

After watching a scary film, people were especially persuaded by conformity-based appeals that presented the trip as a popular option. In contrast, after people watched a romantic film clip, they were not only less persuaded by the same conformity-based appeal, but such appeals were counter-persuasive.

The romantically minded individuals especially did not want to visit Las Vegas if they knew that many others are already going.

Decode Your 'Real Lover Emotions' With Your Instant Messages
The instant messaging sessions with your beloved could say more than what you think, suggest researchers, who claim that the words send across cyberspace indicate the health of a relationship.

Instead, people in a romantic state were much more persuaded by appeals that presented the trip as a unique, unusual, or exotic choice that others might not make.

Source-ANI
TAN/L