The study, which was conducted as part of the government's
new alcohol campaign, categorized heavy drinkers into nine different types
including Depressed drinker, De-stress drinker, Re-bonding drinker, Conformist
drinker, Community drinker, Boredom drinker, Macho drinker, Hedonistic drinker
and Border dependents.
The government will carry out the campaign in the next few
months which includes sending leaflets to more than 900,000 houses warning them
about the risks of heavy drinking which could lead to cancer and liver disease.