Researchers at University of Leeds have found that parents accessing a website that contains reliable information about the measles, mumps and rubella (MMR) vaccine can be the most cost-effective way of increasing its uptake.
Informing parents about the vaccine via a website containing information helping parents make a decision about MMR is on average Ģ9.20 cheaper per vaccination to the NHS than informing them solely via a GP consultation, and Ģ7.17 cheaper than via a leaflet providing information about the vaccine. In each case, the figure comprises the cost to the patient of, for example, travelling to a GP's surgery or private clinic, buying magazines or parenting books containing information on MMR, as well as the cost of additional GP or nurse contact time.
Now the experts are recommending that a similar website be developed as part of NHS guidelines on the MMR vaccine.
"This information should be made available at the click of a mouse or the swipe of a finger, as we have shown that it also helps to improve vaccine uptake."
In the study, funded by the National Institute for Health Research, 179 first-time parents whose children were offered the vaccine for the first time were split into three groups: those who had a visit to their GP plus logon details to the website by post, those who had a visit to the GP plus an information leaflet, or those who just had a GP appointment. They were recruited from GP surgeries across the north of England.
Parents were contacted when they were recruited for the study and sent a questionnaire. A second questionnaire was sent two weeks after the first, to enable the researchers to collect data for the economic evaluation.
The research, which will be published in the British Journal of General Practice, is the first to look at the economics of providing information about the MMR vaccine. Previous studies have shown that web-based information has a positive effect on vaccine uptake.