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Recipe Change in New Chocolate Digestive Recipe Not Taken Well

by Savitha C Muppala on March 2, 2013 at 10:18 AM
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 Recipe Change in New Chocolate Digestive Recipe Not Taken Well

The favorite tea time biscuit, the chocolate digestive biscuits by McVitie's, has gone down the popularity chart after the recipe was changed by its manufacturer.

Majority of the shoppers preferred the original recipe. They miss the crunchiness of the earlier biscuits. Further, new biscuits have more calories than the old ones.

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A Which? Survey conducted earlier among 1000 people in May 2012, found the popularity of the chocolate digestive still high and was clearly the nation's favorite.

A spokesman for the McVitie's said: "McVitie's Chocolate Digestives are the Nation's favorite biscuit. The British public love our biscuits so we have not reformulated the biscuit itself in any way or changed the "eat" of the product. We have just added on more chocolate, hence the "now with more chocolate" statement on pack to communicate this.The feedback we've had is that people like it."



Source: Medindia
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